Best feature I’ve read all week.

07Oct09

I’ve always preferred reading feature stories over serious news and writing good features, in my opinion, is one of the most difficult things to do in journalism. With waning attention span and lesser people interested in reading, news stories in general have to fight tooth and nail for attention and sometimes features are too long to read, so a lot of us don’t and it’s a great loss. But Newsweek has proven to me that it is possible to publish good feature stories online that keep your eyes glued to screen long enough to finish the entire story and still want more. It helps to haveĀ  an amazing subject to cover. When I saw this on my feeds, I was drawn to its terribly intriguing description. I never expected to read ‘jewelry’ and ‘diplomacy’ in the same sentence.

Pin diplomacy: A peek inside former diplomat Madeleine Albright’s jewelry box.

Some may say that this is no different from the usual photo galleries online but I felt it was a lot more newsworthy because of its subject and the hook the journalist used. A former diplomat that went about her political career with the aid of her jewelry. It was even more interesting because she was a woman and being able to use her femininity as a strength in the political arena was impressive. I never really thought politics could be ‘fashionably fun’ but I imagine she must have had many interesting encounters with public figures that was left out in this feature. Nevertheless I was very entertained by the descriptions and appropriate images. Short and sweet, it wasted no unnecessary words or pictures. She let her pins do the talking and so did Newsweek.

This works really well as a brief profile piece as well and my complaint is that it was too short. Another thing, more of my personal preference, is that I really dislike auto slide shows. I’ll like to read at my own pace and when I’m online, I’m doing multiple things simultaneously so auto galleries make it difficult to multitask.

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